THE HOW TOS FOR MORE SUSTAINABILITY IN YOUR WARDROBE
Due to globalization, our world is changing at a rapid pace. Especially in the textile industry, value chains often extend over thousands of kilometers and several continents. The fact that trousers, dresses and T-shirts are produced in distant countries has become part of everyday life in our global consumer society. Starting with cotton production, through design to production and marketing, the entire value chain is highly fragmented and spread across different countries around the world. Only the increasing public attention, consumer boycotts, political measures and the increasing transparency of the value chain through digitalization have really set the necessary development towards a more sustainable textile economy in motion. The textile industry, for example, is currently being increasingly affected by both the social discourse on sustainability and the communicative changes brought about by the Internet.
So, it’s not surprising that conscious consumption, transparency and sustainability are among the industry’s most important trends for the 2019 fashion year. The path to a sustainable wardrobe has long since been accompanied by the right aesthetic trend awareness. How can more sustainability get into your wardrobe? Four ways to do so:
1. CONSCIOUS CONSUMPTION
Just like high-quality designer pieces, fair and environmentally friendly pieces cost more money than fast fashion. Conscious consumption is the key to staying within your budget. Buy a favorite piece – high quality or almost and you’re good to go.
2. DONATE SORTED CLOTHING
Unloved Clothes that you don’t want to wear any more should neither be left to acidify in the wardrobe nor simply thrown away. Tip: What about donating? For every new item you buy, you should donate one to voluntary institutions, just like clothing markets for example.
3. VINTAGE SHOPPING
Recycling clothing is one of the most effective methods of protecting the environment. The reason is obvious: shopping can help us reduce the annual energy consumption of producing new collections, which amounts to 132 million tons of coal and six to nine billion liters of water worldwide. Rebelle, Vestiaire Collective and lots of other shops offer conscious online concepts.
4. INVEST IN FASHION-ALL-ROUNDERS
Buy pieces that work all year round. Buying a complete wardrobe that only works in summer or winter – and in the worst case will be disposed of again next season – not only costs money, it also damages the environment. You’d better go for all-rounders. The perfect jeans, the classic dress or the timeless coat and blazer are basics for every sustainable wardrobe.
Blazer and Trousers: ESCADA Top: PATRIZIA PEPE